Today of Azerbaijan is considered as the country with a great future, and the development of tourism can become one of priority areas in development of republic, as seeds for expansion of tourist industry exist enough. So, there is an abundance of beautiful sites, natural landscapes in Azerbaijan, generated within long years and centuries, which can satisfy set of tastes from the amateurs of a nature up to simply wishing to wander or to relax. Being by one of basic sites of a Great Silk Way, the republic has rich cultural traditions, wide spectrum of national handicrafts, unique species of flora and fauna.
Now in many countries of the world the Sustainable Tourism Development program is realized, in which the special importance is given to stimulation of development of ecological, scientific and cultural tourism. On the WTO data in 1997 the incomes of tourist industry have exceeded 3,3 trl$, that there corresponds 10,7 % of a World Total Internal Product. Ecotourism, not requiring large investment expenses, promotes besides improvement of an economic infrastructure and increase of the incomes in backward peripheral areas, as well as the solving of a number of social problems (fastening of the local population, increasing public awareness in ecological education, maintenance of additional employment of the village inhabitants etc.). However other enthusiastic developments that are too congested, of poor and unsympathetic design and with inadequate provision for waste and sewage disposal can permanently threaten to a local landscape.

The main purpose of a represented site consists in propagation of ecotourism movement as method of ecological outlook education, involving in nature protection activity, at last in distribution of the information how in the best way to organize free leisure, propaganda of a healthy image of life. As the basic characteristic of ecotourism is that it's not directed on booty, does not consume resources, promotes ecological based rethinking of consciousness, the semantic orientation of a site is focused on formation of ecological ethics in mutual relation of a society and nature, based on spiritual and moral values, feeling of the responsibility for a nature and long-term future laying in sources of laws of interaction of the human with an environment. The section of photogallery of a site has for an object to promote comprehension of value of a nature monuments, formation of ecological culture. The great thank to John Connor for given opportunity to use photos from a personal collection that are placed in subsection of photogallery - "Azerbaijan by eyes of the foreign visitors". Unique slides demonstrating beautiful landscapes of a nature, will nobody leave indifferent, also confirm huge potential of ecotourism in propagation of a healthy image of life, as reflect John snapshots.

The site in a common complex of photogallery and accompanying information sections carries out functions of electronic variant of a local lore study museum. The photos reflecting negative consequences of influence of the anthropogenous factors, scientific and technical progress and simply irresponsible intervention of the man in natural idyll are included in a number of exhibits of a virtual museum. As an initial material the photoproduction of ecological exposition of "Land Art" organisation and etc. from the section, illuminating activity of NGO organizations are used.